Would you believe that E3 2018 recognizes esports and it’s growing legitimacy as an enterprise? Well you should because there have a first-time arena at this week’s E3 Expo!
Esports is gaining ground, no doubt. There are leagues that pay players to be on the teams. Sponsors are pouring massive amounts money into this new digital sporting world. Plus, there are new conferences and events, like the esports Travel Summit being launched around the related needs and opportunities. And let’s not forget the new arenas being built to house these massive competitions for those who want to catch it live.
I believe the biggest show of the popularization of this digital sporting world is its expanded presence at this week’s E3 Expo in Los Angeles. For the first time, E3 has an actual esports arena that will seat more than 200 fans and the space is over 7,000 sq. ft. Though not a major part of the week, by any means, it’s definitely worth acknowledging the growing importance of esports. The Entertainment Software Association (ESA) hopes to engage old and new fans with an interactive, professionally produced competition.
According to E3: Esports continues to reach wide mainstream audiences. It serves as the perfect gateway to reach passionate fans around the world. The global esports industry will grow to more than $900 million in revenue this year and $1.4 billion by 2020, according to Newzoo. By 2021, the global esports audience will exceed 550 million people.
As E3 2018 recognizes esports and it’s influence, you can expect to see more events weaving into this new frontier. I expect that in the very near future, event managers, event planners and event marketers will need to become gamer-savvy. Moreover, they will need to expand their knowledge of this demographic who supports esports to reach them where their passions lie.
E3 is the world’s premier trade show for computer and video games and related products. The show is owned by ESA, the US association dedicated to serving the business and public affairs needs of the companies developing and publishing interactive games for video game consoles, handheld devices, personal computers, and the internet. For more information, visit E3’s website or follow E3 on Facebook @E3Expo or Twitter @E3.