Brisbane, AU’s $22M start to 2018

Brisbane bid wins 2018 – starting the year with 15 major program bid wins as it heads into the year

Brisbane, AU Bid Wins 2018Brisbane Lord Mayor Graham Quirk said the bids were won in the first two months of 2018 alone and would produce more than 38,000 delegate days. The value of these bids: $22M.

“Every conference, exhibition and incentive that flows into Brisbane supports our tourism and hospitality businesses. This includes hotels, restaurants, retailers and service providers,” Quirk said.

With most conferences attracting hundreds of delegates over multiple days, that’s a significant amount of capital. Without these conferences, Brisbane wouldn’t have this cash-flow into the local economy. “Brisbane has a clear strategy to attract more national and international business events to the city, as part of our 2022 New World City Action Plan,” according to Quirk.

The events already secured this year span industries including health, education, technology and finance. Most important, Brisbane Convention Bureau general manager, Juliet Alabaster, said the wins will provide tangible benefits for Brisbane in years to come.

Especially relevant, Alabaster says, “This year will see past bid wins come to fruition by the bureau and partners. The city’s set to host major conferences including:

  • March’s air route development event Routes Asia
  • May’s IEEE Conference on Robotics and Automation and
  • November’s World Congress of Science and Factual Producers.”

Alabaster is optimistic, saying, “Brisbane is the complete package and we’re ramping up our focus on attracting more business events. Brisbane offers all the sophistication and style of larger destinations, but with the warm hospitality this city’s known for.

Source: CIM Magazine, March 7, 2018

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